YouTube bumper ads have given advertisers a creative way to increase brand awareness and reach. However, these non-shippable ads can only run for a few seconds, so creating compelling ads in this format can be challenging. In this guide, you’ll learn the basics of bumper ads, including what they are, how much they cost, and how effective they can be. Additionally, this guide will outline best practices, look at some examples, and show you how to set up your bumper ad campaigns.

What is a Bumper ad?

Bumper Ad is a short and unescapable video ad type on YouTube. It has a maximum duration of only 6 seconds, which makes Bumper ad one of the most “stackable” types of video ad on any digital platform. The fast-paced format of YouTube Bumper ad is especially effective on mobile when people often watch videos on the go. It can run independently by itself but Google suggests running them in a succession, or as part of a broader campaign.

How much do bumper ads cost?

Much like other YouTube and Google advertising types, bumper ads operate within a bidding pricing model. In this case, however, only cost-per-impression (CPM) pricing is available, so you will be charged per 1,000 impressions.

• Ad specs & details
• Video length: 6 seconds
• Device availability: Shown on both mobile and desktop devices
• Delivery: Bumper ads are presented prior to a YouTube video. Any file type accepted by YouTube is acceptable.

YouTube Bumper Ads are known for their cost-effectiveness, and high success rate in driving brand awareness and ad recall. They are therefore a valuable tool to any advertising campaign.

If you are interested in how a 6-second-long video ad works and benefits your advertising campaign, this blog is for you.

How much does a YouTube Bumper ad cost?

Google Bumper ads are typically sold on a cost-per-thousand-impressions (CPM) basis, which means that you’ll be charged a certain amount for every 1,000 times the ad is shown.

The average CPM rate could be between $5 and $20, but this cost can go higher or lower based on YouTube Advertising goals, your budget, your location targeting, and the target audience.

Bumper ads vs. Non-skippable ads

Bumper ads are non-skippable but they are not Non-skippable ads. These two types of ads are both In-stream video ads but they run differently. Bumper ads may be a good option. On the other hand, if your campaign requires more time to convey intricate details or storytelling, Non-Skippable ads might be the better choice.