YouTube in-stream ads are changing the way brands connect with their audience. These ads offer a unique opportunity to capture viewer attention and convey your message effectively. In this blog post, we’ll explore how in-stream ads can revolutionize your marketing efforts and elevate your online brand presence.

Types of YouTube in-stream ads

There are two ways to use in-stream videos in your advertising campaigns: Skippable in-stream ads and non-skippable in-stream ads.

Skippable in-stream ads

Skippable in-stream ads play before, during, or after other videos on YouTube and websites and apps on Google video partners. After watching for 5 seconds, the viewer has the option to skip the ad and continue watching the video.

Non-skippable in-stream ads

Non-skippable in-stream ads appear before, during, or after other videos. Viewers do not have the option to skip the ad, as you can tell from the name itself. Non-skippable in-stream ads typically last 15 seconds (or less).

Step-by-step guide to set up YouTube in-stream ads

Step 1: Set up a new campaign

Step 2: Select your campaign settings

Step 3: Create your YouTube in-stream video ads

Step 4: Review and launch

Do Users Watch YouTube In-Stream Ads?

People do not navigate to YouTube to watch advertisements; instead, they come to the video-sharing platform to catch up on their subscriptions tab, watch makeup tutorials, enjoy music videos, or laugh at cat videos. When allowed, users will skip your ad, which does not come as a surprise. Luckily, you pay for a user’s watch time rather than your ad’s screen time. Thus, you will only pay for skippable ads when a user watches at least 30 seconds of the video or the entire duration (when under 30 seconds).